Monday, June 2, 2014

Ambassador Alert: Noella Wiyaala Is Face Of Pepsi For Ghana

Noella Wiyaala 
Pepsi has confirmed that Noella Wiyaala, the talented young singer from the Upper West of Ghana will spearhead their campaign to win the hearts and minds of Ghanaians as part of a multi-million dollar investment push, Pepsi have confirmed that Noella Wiyaala, the talented young singer from the Upper West of Ghana will spearhead their campaign to win the hearts and minds of Ghanaians.

Elvis Blankson, Brand Manager said: “Pepsi is growing fast in Ghana. We are opening a brand new state of the art plant in Accra which is creating new jobs and business activity in the community. Pepsi aims to inspire and facilitate Ghanaians to contribute positively to our society and create a sustainable business future.”

According to Mr Blankson, “Pepsi sees Noella Wiyaala as an ideal choice and perfect fit for our brand. Wiyaala is an extremely talented, ambitious young entertainer. She has shown her talent on stage and has demonstrated the professionalism and dedication we like to see here at Pepsi.”

Noella unveilled as Pepsi Ambassador for Ghana

Noella Wiyaala (27 )was born in Wa, Upper West Ghana as one of four sisters and raised in Tumu. She got first singing lessons from her mother, a choir singer, and she has performed ever since she was 5 years old.Her surname, which she picked for a stage name, means "the doer" in her native Sisaala language.She has attended Takoradi Polytechnic and studied art and design course.
Wiyaala's Promo Pics


Promo Pics

In 2011 she auditioned for Ghana’s own “Stars of the Future” and earned her way into the finals, winning two Golden Moments awards. With her grave ambition to make it, she didn't stop there went ahead to take part in the 2012 Vodafone ICONS Mixed Edition contest which she won as part of the Ghanaian band Black N Peach, while singing Tina Turner's "Simply The Best". The Band released their debut song "Wonkoa" accompanied by a video. Their song didnot really make an impact on the Ghanaian market.

She left the Black N Peach band during April 2013 to pursue a solo career with Djimba World Records. She released her first song "Make Me Dance" with a great video and later released anothe single "Rock My Body" ft Jupiter.
 
Noella's "Make Me Dance" Single


Shot's from her "Rock This Body" Video

Wiyaala's Blackstars World Cup Song "Go, Go Black Stars"
Wiyaala sings both in English and her native Sisaala. She writes her songs herself. She has earned praise for her bold an powerful voice and distinguished timbre. Given Madonna, Michael Jackson, Whitney Houston and Tina Turner as role models and inspiration. She had often been called "man-woman" by the boys in grade school and nowadays she cultivates an androgynous image of herself, for which she had been compared to Grace Jones. Also she has expressed admiration for African artists like Angelique Kodjo, Miriam Makeba and Brenda Fassie.


Her music style has been described as Afro-pop or Afro-rock with elements of tribal folk music while the latest single "Rock My Body", released in June 2013 together with Ghanaian reggae singer Jupitar leans more towards reggae and dancehall. Wiyaala cited as an inspiration the 1969 song "Wreck A Buddy" by Nora Dean and The Soul Sisters. She has also released a latex single entitled "Go! Go! Black Stars" as an official blackstars world cup song.
Noella

Noella

Not only is she a brand ambassador for Pepsi but since 2013, she has been the face of IGNITE!Ghana, a donation-funded project started in August 2013 by Jeremy Feight and Michael Bamfo to promote the education of Ghanaian youth in the subject of the country’s traditional music and culture.[13] During the IGNITE!Ghana's team tour of the country, local Ghanaian musicians and dancers will perform at schools around the country, teaching the children traditional songs and dances. There will also be a series of free concerts for the public, where Jeremy Feight will distribute donated clothing, food and medicine to the locals. The information and video footage collected during IGNITE!Ghana performances will be used to create a textbook and video documentary that will later be distributed to Ghanaian schools and universities as an education tool.

 Wiyaala made her TV acting debut in late 2013 in the Viasat 1 hit comedy series MultiKoloured.Her music videos for her single's "Make Me Dance" and "Rock My Body" were nominted in 2012 and 2013 for Best Discovery of the Year and Best Reggae/Dancehall Video of the year at the annual 4syte Music Video Awards respectively.
Noella (Pepsi Brand Ambassador)









Pepsi is one of the world's most iconic and recognised consumer brands globally generating more than $1 billion in annual retail sales.


Wiyaala is joining, Tiwa Savage, Wizkid, Stephne Keshi, Daniel Amokachi,Beyounce and many others around the world as a Pepsi Brand Ambassador.

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